Internet Strategy

long term and short term solutions on the web

Cost-effective Hosting, Search Engine Optimisation and Visitor Analytics.

We can't begin to tell you how many times we have clients come to us with a website that has been poorly planned, hosted and supported and who need help getting it back on the right track. The internet has the potential to be a minefield, with lot of opportunities for one to fritter a budget away without any discernable returns. Get it right first time by letting us advise you on how best to maximise the return on your online investment. We have cost-effective plans for Hosting, Search Engine Optimisation and Website Reporting and Analytics, so get in touch with us today.

hosting

Websites that we develop can be hosted on one of our reliable managed Linux servers with daily server backups.

search engine optimisation

Get your site in the top positions on Google, Yahoo and MSN Live Search.

visitor analytics

Track your website's performance with easy-to-use tools.

what our clients say

Thanks for all your hard work. I love the new designs…Feedback on the website has been brilliant so far. Thanks!

Jules Haycock

Singer

articles & news

01/03/11

Orchestrand Chosen as SEO for Cyclops Software Yorkshire SEO (search engine optimisation) firm Orchestrand Ltd has been chosen by Cyclops Software (server monitoring) to SEO their new website. read more

01/02/11

New Website for Psychologist Dr Steven Kemp Launches Dr Steven Kemp, a Consultant Clinical Neuropsychologist and Chartered Clinical Psychologist based in Leeds and also operating in London, approached Orchestrand to design a new website for his consultancy practice. read more

effective strategy reasons to get online

There are over 100 million websites and over one trillion pages on the internet. When this is considered, having an effective internet strategy becomes absolutely vital to prevent a site becoming lost in obscurity. Putting together a strategy that works is a combination of deciding on your target customers, finding ways of reaching those customers, identifying niche keywords for search engine optimisation and undertaking an ongoing review of campaign success.
Competition
Your customers are already online and you know this because your competitors are already reaping the rewards!

Reachability
You want to become more reachable so that you're not limited by geography or time constraints (opening hours).

Efficiency
You want to reduce marketing costs by moving your brochures and catalogues online.

Customer Loyalty
You want to build a more direct relationship with your customers or clients through email marketing and visitor tracking.

Agility
You want to respond quickly to changes in circumstances, product lines and other internal or external forces.