Internet Strategy

long term and short term solutions on the web

Cost-effective Hosting, Search Engine Optimisation and Visitor Analytics.

We can't begin to tell you how many times we have clients come to us with a website that has been poorly planned, hosted and supported and who need help getting it back on the right track. The internet has the potential to be a minefield, with lot of opportunities for one to fritter a budget away without any discernable returns. Get it right first time by letting us advise you on how best to maximise the return on your online investment. We have cost-effective plans for Hosting, Search Engine Optimisation and Website Reporting and Analytics, so get in touch with us today.

hosting

Websites that we develop can be hosted on one of our reliable managed Linux servers with daily server backups.

search engine optimisation

Get your site in the top positions on Google, Yahoo and MSN Live Search.

visitor analytics

Track your website's performance with easy-to-use tools.

what our clients say

I'm very pleased indeed. The site looks terrific. So congratulations for all the hard work!

Alan

Money Planner

articles & news

05/01/10

Grosvenor Orthodontic Website launched We're pleased to announce the launch of the new Grosvenor Orthodontic Clinic website which has been under redevelopment with Orchestrand. read more

14/11/09

Oldham Page Marsh Flavell Website Launched Orchestrand today launched the new website for Oldham Page Marsh Flavell, leading Solicitors in Melton Mowbray. read more

effective strategy reasons to get online

There are over 100 million websites and over one trillion pages on the internet. When this is considered, having an effective internet strategy becomes absolutely vital to prevent a site becoming lost in obscurity. Putting together a strategy that works is a combination of deciding on your target customers, finding ways of reaching those customers, identifying niche keywords for search engine optimisation and undertaking an ongoing review of campaign success.
Competition
Your customers are already online and you know this because your competitors are already reaping the rewards!

Reachability
You want to become more reachable so that you're not limited by geography or time constraints (opening hours).

Efficiency
You want to reduce marketing costs by moving your brochures and catalogues online.

Customer Loyalty
You want to build a more direct relationship with your customers or clients through email marketing and visitor tracking.

Agility
You want to respond quickly to changes in circumstances, product lines and other internal or external forces.