There are over 1 Trillion
Web Pages on the World Wide Web
That's a very big haystack.
Taking steps to make sure your website appears higher than your competitors in the search listings of engines such as Google, Yahoo and Microsoft Bing is a process called Search Engine Optimisation (SEO). It's something that's vitally important and it's also something that we're rather good at. By developing a search engine strategy and then implementing it across the three lines of design, development and deployment, the natural ranking of a website in the search engine listings can be manipulated.