Track and analyse

your website visitors and their habits

With the right web analytics package, you can measure the commercial performance of your website.

Web analytics packages can illustrate a wide range of information about the people who visit your website. Not only can you find out basic information like the number of people who visit, you can also track their routes through your pages, see where they came from and whether the Key Performance Indicators (KPIs) of your site are being met. Based on the feedback from your analytics package, the search engine optimisation, design and architecture of your site can be adjusted accordingly to maintain or improve performance in the key areas.

key performance indicators

KPIs will help your company observe whether your website is meeting it's objectives.

conversion rates

Measure how many website visitors actually end up buying your product/service, registering or making an enquiry.

visitor loyalty

Find out how many people continue to use your website or how long it takes for them to become a customer.

what our clients say

A huge, huge thank you for all your extraordinary help.

Mary Corrie

The Rich Lady

articles & news

01/03/11

Orchestrand Chosen as SEO for Cyclops Software Yorkshire SEO (search engine optimisation) firm Orchestrand Ltd has been chosen by Cyclops Software (server monitoring) to SEO their new website. read more

01/02/11

New Website for Psychologist Dr Steven Kemp Launches Dr Steven Kemp, a Consultant Clinical Neuropsychologist and Chartered Clinical Psychologist based in Leeds and also operating in London, approached Orchestrand to design a new website for his consultancy practice. read more

web analytics explained

Every time a person visits your website, information about the visitor can be recorded. This includes information about where the person is located geographically and where they clicked through to your site from. You can also find out which search terms were used to access your site. By also recording the pages they hit, how long they spent on them and whether they ended up clicking through to a predefined 'target' page, you can start to gleam very important information about the habits of your visitors. This can be used as feedback to improve your website.